Why Big Idea Now

Big Idea Now (bigideanow.com) generates ideas for large-scale projects for companies and organizations that may need some improvement.  Consequently, we use creativity and 35 years of sales and marketing experience to help organizations solve their problems and increase their sales.

We met last year with one of the top young advertising executives in New York City.  He is the Worldwide Data Director for one of the 20 largest advertising firms in the world.  While having dinner with him, he asked me for a few ideas for some large clients, including AirBnB and McDonalds.  I gave him some.  After listening to the ideas, he stated, “I’ve just learned more in 30 minutes with you than I did in hours of meetings earlier today with some of the city’s best advertising people!”

He then looked me in the eye and asked, “Why aren’t you in advertising?”

Well, maybe this is a little foray into that area.

Another contact of mine has run her own media placement business for about 25 years.  She says (and I quote) “About 20% of the business is the creative people; about 80% is the statistical people.  It’s the creative people who get the ball rolling, and I believe that creativity can’t be taught.  Some people are just wired the right way.”

That’s me–I’m wired the right way.

So if you need an idea(s) for your organization, contact us, because we love a good challenge!

Thank you!