DON’T SPRINT TO FOLLOW THIS GUY…

What Sprint Doesn’t Tell You

Sprint may not be giving you the whole story. Look before you leap! — Make sure you read the small print! It’s hard to read when it’s not on the screen for very long!

They say the “devil is in the details.” If that’s true, Lucifer may have been let loose in the Sprint commercials. Here are the details:

The iPhone X 64GB is $20/month after a $21.67/mo. credit applied within 2 bills. (So that means it’s $41.67/month until the credit is applied, correct?)
It requires a new line. (So does that mean that Sprint won’t let you keep your old number?)
It requires an 18-month lease. (There’s a contract involved. Also, are you buying the phone or leasing it?)
It’s only for well-qualified customers. (Not just “qualified” customers, but “well-qualified” customers. So not everybody gets the offer from Sprint, correct?)
Early termination results in remaining balance due. (So apparently if you terminate early, you pay the remaining 18-month’s costs upon termination.)

Then comes the really small print: (It’s half the font size of the stuff above…)

The offer/coverage is not available everywhere. (So just where is the Sprint offer available?)
Check the small print before jumping into this!
There is a monthly lease payment. (In other words, are you renting the phone and not buying it?)
The prices exclude taxes. (So just how much are the taxes?)
It requires a qualifying plan. (So, what does that mean?)
The offer is subject to credit approval. (Therefore, there’s no guarantee you’ll get the offer?)
There is a $30 activation fee (…so it’s not free), and of course…
Restrictions apply. (What restrictions?)

Then There is the Sprint Unlimited Plan

It includes unlimited talk, text, and data. (That sounds good.)
Speed maximums and use rules apply. (But that doesn’t sound good. Does Sprint limit your speed and what are the use rules?)
The prices are compared to surcharges and roaming. (Those are the highest charges you can pay elsewhere. Is this an apples-to-apples comparison?)
To check out the offer first-hand, follow this link: https://www.sprint.com/en/shop/plans/unlimited-cell-phone-plan.html

Finally, There is the Sprint $25/Line Plan

The $25/month only lasts until 3/31/19. After that it’s
1. $60 a month for line 1 (it more than doubles)
2. $40 a month for line 2, and finally,
3. $30 a month for lines 3-5 with AutoPay. (What is it without AutoPay?) So, if you got 5 lines for $25/line, that’s $125/month initially. In one year, the total cost for those five lines goes to $190. That’s a 52% increase!
4. It includes data, talk and text. (That’s good.)
5. It excludes taxes, surcharges and roaming. (That’s not good, i.e. it’s not unlimited…)
6. It’s subject to credit approval.
7. There’s a $30 activation fee (…so is that per line or something else?)
8. There are speed maximums, use rules, and restrictions. (Like driving a car below the speed limit, only in certain lanes, and only at certain times?)
9. It’s compared to similar HD plans from national carriers, but the features differ (so the Sprint offer is not an apples-to-apples comparison?)
10. Finally, the offer and coverage is not available in all areas.

A BIG IDEA NOW FOR FRONTIER AIRLINES…

Frontier Airlines Mastercard Ideas

I am an Elite Status member on Frontier Airlines. This morning I flew from Denver to Washington, DC. I asked one of the flight attendants as I walked off the plane, “About how many people signed up for the Frontier Airlines Mastercard on this flight?”

She was a little bit startled at my question. So I continued, now wanting to put her on the spot, “…was it about half-a-dozen?”

“Oh no–” she responded quickly. “…less than that. About four or so…” she said. I’m not surprised. The truth is, it was probably less than four. Because I’ve seen this situation on many Frontier flights, I wanted to put some ideas out there that could turn this into a more positive experience for everybody.

People Don’t Like To Be Put In A “Captivated Audience” Position.

Frontier Airlines Mastercard — More people could be signing up on these flights!

Have you ever walked into a bank to make a deposit and while you’re standing at the teller window the teller asks you, “So, where do you currently bank?” What they’re trying to do is capitalize on the fact that you’re right there in front of them and you can’t get away. The problem is it puts you, the customer, in an awkward position.

They then ask you, “Have you heard about our new Visa card promotion?” No, ma’am, I haven’t. I’ve been too busy checking my emails, Facebook, Instagram, doing my errands, etc. to even think about your new Visa card.

Sometimes I get to the point when someone starts to give me a sales pitch at a bank I just respond, “Do you need any junk removal?” (One of the businesses that I own.) That tends to quiet the conversation quickly. Why? Because they don’t like being “sold to.”

Well, guess what? Neither do I. People don’t like being put in a “captivated” position at a bank teller counter, or 38,000 feet in the air. If I’m on an airplane and I don’t want to be “sold to”, I can’t exactly step outside for a minute to miss it. And you know that. So, don’t put me in that position in the first place.

I Get No Immediate Benefit From Accepting Your Offer.

If you want me to apply for your Frontier Airlines Mastercard, give me a free t-shirt right then and there when I fill out the form, like some of these companies do at NASCAR pre-race events or NFL pre-game events. I like the idea of getting 40,000 frequent flier miles, but I have to pay the $69 annual fee first, plus buy something with the card. The 500 bonus miles for signing up then is nice too, but I can’t use any of these miles right away–it’s all in the future. People’s minds are more on the here and now, so if you want to get my attention, give me a reason to respond right then. That way, I’ll probably apply for the Frontier Airlines Mastercard.

I Don’t Need Another Credit Card.

That’s probably true. Matthew Frankel of The Motley Fool recently reported that according to Gallup, the average American has 2.6 credit cards. That includes the 29% of all Americans who have no credit cards. Among credit card holders only, the average is 3.7. There is an opportunity here. Almost 1/3 of Americans DON’T HAVE A CREDIT CARD. Frankly, they probably should. The other 2/3rds have almost four cards. So, about 1/3 of the people on your plane (approximately 50 people) have NO credit cards. The other 2/3rds (about 100 people) are sitting on almost four of them. If you do that math, there are almost 400 credit cards traveling on that plane and you want to make it 550! So, you’ve got to give them a reason (and better still, reasons) to fill out that application.

Some Ideas for Frontier Airlines

Give an instant $5 free food credit if I complete an application and turn it in on the flight. Most people think “short-term”, not “long-term”. Now you’ve given me a BIG reason to fill out the form right away! I could instantly get free food which otherwise I have to pay for. Isn’t it better to give up $5 worth of treats in exchange for a $69 annual fee? The alternative is to probably get neither…
Half-price food if paid for with a Frontier Airlines Mastercard. Now I can save on all of my future Frontier flights, which will probably pay for the annual fee! Pay for it with another bank’s credit card and it costs you the regular price.
Bonus gift for turning in the application, like the Frontier pen or a small “Thank You” Frontier Airlines chocolate. When people see free gifts being given out to other passengers they’re going to want to get in on the action. “Herd” mentality will take over! They’ll quickly find room for a fifth credit card!
Give away a $50 Frontier Travel Voucher by doing a drawing for those who signed up for the card and those who already have a Frontier Airlines Mastercard. The odds of winning are terrific since most people on the flight don’t have your card.

Final Thoughts

Give them free food! — The only thing better than having to pay for this is getting it for half-price or for free!

So there are four ideas to help you get more applications filled out. Perhaps the best benefit will be the excitement your flight attendants feel when they don’t have to make that five-minute announcement about filling out the application. Now it becomes fun for everyone, including the attendants. I think they would really appreciate that move.

For those who are not familiar with Frontier’s Mastercard offer, click this link to learn more:

http://www.frontiermastercard.com/frontier/?expd=true&referrerid=PTRBAScroll

The Royal Wedding…

It continued in college–the big idea stuff.

Prince Charles and Lady Diana were going to get married. That sounded like a good reason to celebrate so my friend John and I put together an event.

“To Prince Charles and Lady Diana!” (That’s me doing the toast…)

The Royal Wedding would be broadcast live at 3 a.m. Mountain Standard Time, and we would be there watching it. So would 100 of our closest friends.

We got a cake donated by Albertson’s grocery store locally and invited people to come in costume to celebrate. We got local news coverage and had a blast. Best wedding I’ve never attended in person.

Do you have an event you need to create or find a theme for? We can help you with that. Contact us for a free consultation. We look forward to celebrating your big event too. And we may even dress up 🙂

It’s All About Your Bike…

It started when I was 12.

I wanted a bike. Not just any bike, a Schwinn Orange Krate.

Cost: $100 new

The Deal: I would earn half the money by working around the house and yard for 25 cents an hour then my parents would pay the rest.

I worked after school and on weekends for two months, logging in every dime I earned. After earning $49.75, while sweeping up the garage for the 12th time in two months, and at 9:30 p.m., my wonderful mom came out and told me if I would come in and take a shower she would give me a quarter. That was it. I was done.

The next day we got the bike.

I learned as a kid to think big. I’ve never stopped.

Does your organization need some new bikes? I can probably help you get them. And sooner than you think.

I charge $10,000 to create a new campaign, strategy, sales idea, event, theme– whatever you want to call it–for your organization. The initial consultation is free.

So let’s get riding.

You only go around once in life, so you might as well ride the best bike.

Because Great Creativity Can't Be Taught…

Category: promotions