A BIG IDEA NOW FOR FRONTIER AIRLINES…

Frontier Airlines Mastercard Ideas

I am an Elite Status member on Frontier Airlines.  This morning I flew from Denver to Washington, DC.  I asked one of the flight attendants as I walked off the plane, “About how many people signed up for the Frontier Airlines Mastercard on this flight?”

She was a little bit startled at my question.  So I continued, now wanting to put her on the spot, “…was it about half-a-dozen?”

“Oh no–” she responded quickly.  “…less than that.  About four or so…” she said.  I’m not surprised.  The truth is, it was probably less than four.  Because I’ve seen this situation on many Frontier flights, I wanted to put some ideas out there that could turn this into a more positive experience for everybody.

People Don’t Like To Be Put In A “Captivated Audience” Position.

Have you ever walked into a bank to make a deposit and while you’re standing at the teller window the teller asks you, “So, where do you currently bank?”  What they’re trying to do is capitalize on the fact that you’re right there in front of them and you can’t get away.  The problem is it puts you, the customer, in an awkward position.

They then ask you, “Have you heard about our new Visa card promotion?”  No, ma’am, I haven’t.  I’ve been too busy checking my emails, Facebook, Instagram, doing my errands, etc. to even think about your new Visa card.

Sometimes I get to the point when someone starts to give me a sales pitch at a bank I just respond, “Do you need any junk removal?” (One of the businesses that I own.)  That tends to quiet the conversation quickly.  Why?  Because they don’t like being “sold to.”

Well, guess what?  Neither do I.  People don’t like being put in a “captivated” position at a bank teller counter, or 38,000 feet in the air.  If I’m on an airplane and I don’t want to be “sold to”, I can’t exactly step outside for a minute to miss it.  And you know that.  So, don’t put me in that position in the first place.

I Get No Immediate Benefit From Accepting Your Offer.

If you want me to apply for your Frontier Airlines Mastercard, give me a free t-shirt right then and there when I fill out the form, like some of these companies do at NASCAR pre-race events or NFL pre-game events.  I like the idea of getting 40,000 frequent flier miles, but I have to pay the $69 annual fee first, plus buy something with the card.  The 500 bonus miles for signing up then is nice too, but I can’t use any of these miles right away–it’s all in the future.  People’s minds are more on the here and now, so if you want to get my attention, give me a reason to respond right then.  That way, I’ll probably apply for the Frontier Airlines Mastercard.

I Don’t Need Another Credit Card.

That’s probably true.  Matthew Frankel of The Motley Fool recently reported that according to Gallup, the average American has 2.6 credit cards.  That includes the 29% of all Americans who have no credit cards.  Among credit card holders only, the average is 3.7.  There is an opportunity here. Almost 1/3 of Americans DON’T HAVE A CREDIT CARD.  Frankly, they probably should. The other 2/3rds have almost four cards.  So, about 1/3 of the people on your plane (approximately 50 people) have NO credit cards.  The other 2/3rds (about 100 people) are sitting on almost four of them.  If you do that math, there are almost 400 credit cards traveling on that plane and you want to make it 550!  So, you’ve got to give them a reason (and better still, reasons) to fill out that application.

Some Ideas for Frontier Airlines

• Give an instant $5 free food credit if I complete an application and turn it in on the flight.  Most people think “short-term”, not “long-term”.  Now you’ve given me a BIG reason to fill out the form right away! I could instantly get free food which otherwise I have to pay for.  Isn’t it better to give up $5 worth of treats in exchange for a $69 annual fee?  The alternative is to probably get neither…
• Half-price food if paid for with a Frontier Airlines Mastercard. Now I can save on all of my future Frontier flights, which will probably pay for the annual fee!  Pay for it with another bank’s credit card and it costs you the regular price.
• Bonus gift for turning in the application, like the Frontier pen or a small “Thank You” Frontier Airlines chocolate.  When people see free gifts being given out to other passengers they’re going to want to get in on the action.  “Herd” mentality will take over! They’ll quickly find room for a fifth credit card!
• Give away a $50 Frontier Travel Voucher by doing a drawing for those who signed up for the card and those who already have a Frontier Airlines Mastercard.  The odds of winning are terrific since most people on the flight don’t have your card.

Final Thoughts

So there are four ideas to help you get more applications filled out.  Perhaps the best benefit will be the excitement your flight attendants feel when they don’t have to make that five-minute announcement about filling out the application.  Now it becomes fun for everyone, including the attendants.  I think they would really appreciate that move.

Contact us if you would like to discuss this further.

For those who are not familiar with Frontier’s Mastercard offer, click this link to learn more:

http://www.frontiermastercard.com/frontier/?expd=true&referrerid=PTRBAScroll